Good Writing is Like a Paper Plane
Good writing is . . .
simple . . . sleek . . . creative . . . fun . . .
. . . it soars like a paper airplane.
1. Good writing isn't loaded down with unnecessary baggage.
A paper airplane has no storage bins or cargo bay. A good paper plane is light, trim and sleek. The same is true of good writing, especially business and promotional writing.
In addition to writing, I have spent many years editing the writing of others. Believe me, the single biggest difference between professional-level writing and amateurish writing is all the excess baggage the amateurs always bring onboard.
Pack light! Use every-day words. Use simple sentences. Use adjectives and adverbs sparingly (pick better nouns and verbs and you won’t need so many modifiers). Eliminate redundancies.
2. Good writing follows the rules.
There are some basic laws of physics that every paper plane has to follow. You just can’t ignore the principles of lift, thrust, drag and weight and hope to get your plane off the ground.
3. Good writing is creative.
All paper airplanes have certain fundamentals in common, but there is still plenty of room for creativity. The world of paper planes includes the Dart, the Arrow, the Glider, the Bullet ... and about 10,000 other creative ways to fold a piece of paper and make it fly.
Paper Plan Trivia
• Amazon.com offers more than 1,000 books on paper airplanes.
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