The Power of Blogging: Who Can Resist?
See also: Blogging Packages
See also: Sample Blog Posts -- at the bottom of this page
HERE'S THE SECRET many business owners and organizational leaders don’t get when it comes to using blogging to promote your enterprise:
Don’t look upon all those bloggers as your competition for the world’s attention. Look upon those 150 million bloggers as your potential customers, clients, and members.
Blogging is an inexpensive and fun way to identify thousands of people who share your interests -- and to achieve genuine interaction with them. In other words, your foot in the door of thousands of qualified prospects.
In addition, millions of people each day search online for products, services, and information. If you maintain a quality blog with plenty of information updated frequently, some of that traffic will find its way to your blog. That's more qualified prospects.
Technorati’s “State of the Blogosphere 2010” reports that:
From 2006-2008 I served an Oklahoma City law practice, Heggy & Associates, as editor and co-blogger of its blog, Terra Extraneus (“strange world”). I supervised the creation and design of the blog and contributed 99 blog posts. Excerpts from three of those blog posts are below:
“THE SINGLE MOST IMPORTANT RULE OF LAW MARKETING." TERRA EXTRANEUS, MAY 12, 2007.
What are the tools of successful law practice marketing? A sleek website. An informative blog. Cultivating referrals. Lots of networking and community involvement. Outstanding client relations. All of these are important factors.
However, I challenge any marketing guru to identify a more important rule of law marketing than this one: Follow through with the prospective clients who have already come through the door.
This is an aspect of law marketing that is too little mentioned, perhaps because it is too often neglected. However, obviously, follow through is absolutely make-or-break for the success of any law marketing campaign. What good is an elegant, flash-animated, SEO-primed website, or a provocative blog that is conquering the ecosystem, or dozens of qualified contacts from seminars and social events, if the attorney doesn’t follow through with the prospective clients who come his or her way?
I’m not talking about “follow up” (with contacts), I’m talking about “follow through” (with prospective clients). Marketing efforts generate contacts, and of course it is important to “follow up” with contacts. But when a contact approaches you about his own legal need, your “follow through” with that prospective client is the single most crucial step in your marketing strategy.
FOR THE REST OF THIS BLOG POST, CLICK HERE: “The Single Most Important Rule of Law Marketing."
"WHO'S MIND THE STORE? YOU'LL NEVER BELIEVE THE ANSWER!" TERRA EXTRANEUS, MAR. 25, 2009.
How did Bernie Madoff, the hands-down all-time winner of the title “world’s greatest thief,” get away for so many years with bilking so many investors out of so many billions of dollars?
FOR THE REST OF THIS BLOG POST, CLICK HERE: "Who's Minding The Store? You'll Never Believe The Answer!"
“WHAT DO YOU THINK: BIG SPLASH OR LOTS OF RIPPLES?" TERRA EXTRANEUS, OCT. 18, 2007.
I had this thought this morning: “Effective marketing is not so much about the big splash as it is about countless continual small ripples.” Knowing that there are no new thoughts, I Googled “marketing + big splash + ripples” to see what others have said.
• First, I came across Jeffrey J. Fox’s book, How to Become a Marketing Superstar (2003). Fox is an award-winning marketing consultant and best-selling business writer, who also wrote, How to Be a Rainmaker (2000). In Marketing Superstar, Fox has a chapter titled: “Always make a big splash, instead of a lot of ripples.” Guess we know where he stands.
• Second, I came across an online article, “How We Must Learn To Face the Consumer Again,” by Jarvis Coffin. Coffin is CEO of the web consulting firm Burst! Media, and previously was an ad director for the LA Times and USA Today. Coffin contrasts the approaches of Google and Yahoo in capturing the Internet advertising market. He writes:
"Therein lies the online problem for an advertising and media culture reared on big fish and small ponds: it’s not about splash, it’s about ripple effect."
FOR THE REST OF THIS BLOG POST, CLICK HERE: “What Do You Think: Big Splash or Lots of Ripples?"
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