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  The Power of Blogging: Who Can Resist?


  See also:  How to Use a Blog to Promote Your Business

  See also:  Blogging Packages

  See also:  Sample Blog Posts -- at the bottom of this page


No writer could resist the lure of the blogosphere during the last decade.  What a tantalizing notion, that a writer can deliver one’s brilliance straight to the waiting world via the Internet!

These days blogging has lost some of its shine.  The new 300-pound kid on the block is Facebook.  What made blogging the rage is the ability to express oneself and interact with others.  Today Facebook provides those capabilities through a much less demanding interface.

But blogging is far from dead.  BlogPulse reports more than 150 million blogs online at the end of 2010.  Many millions of those blogs are quite active; about 1 million new blog posts are published each day.

HERE'S THE SECRET many business owners and organizational leaders don’t get when it comes to using blogging to promote your enterprise:

Don’t look upon all those bloggers as your competition for the world’s attention.  Look upon those 150 million bloggers as your potential customers, clients, and members. 

Blogging is an inexpensive and fun way to identify thousands of people who share your interests -- and to achieve genuine interaction with them.  In other words, your foot in the door of thousands of qualified prospects.

In addition, millions of people each day search online for products, services, and information.  If you maintain a quality blog with plenty of information updated frequently, some of that traffic will find its way to your blog.  That's more qualified prospects.

Technorati’s “State of the Blogosphere 2010” reports that:
• 34% of bloggers say blogging has proven “to be valuable for promoting my business.” 
• 64% of bloggers say blogging gives them greater visibility in their industry.
• 58% of bloggers say they have sold products or services to people who found them through their blog.

 

  My Samples

From 2006-2008 I served an Oklahoma City law practice, Heggy & Associates, as editor and co-blogger of its blog, Terra Extraneus (“strange world”).  I supervised the creation and design of the blog and contributed 99 blog posts.  Excerpts from three of those blog posts are below:

“THE SINGLE MOST IMPORTANT RULE OF LAW MARKETING."  TERRA EXTRANEUS, MAY 12, 2007.

What are the tools of successful law practice marketing? A sleek website. An informative blog. Cultivating referrals. Lots of networking and community involvement. Outstanding client relations. All of these are important factors.

However, I challenge any marketing guru to identify a more important rule of law marketing than this one: Follow through with the prospective clients who have already come through the door.

This is an aspect of law marketing that is too little mentioned, perhaps because it is too often neglected. However, obviously, follow through is absolutely make-or-break for the success of any law marketing campaign. What good is an elegant, flash-animated, SEO-primed website, or a provocative blog that is conquering the ecosystem, or dozens of qualified contacts from seminars and social events, if the attorney doesn’t follow through with the prospective clients who come his or her way?

I’m not talking about “follow up” (with contacts), I’m talking about “follow through” (with prospective clients). Marketing efforts generate contacts, and of course it is important to “follow up” with contacts. But when a contact approaches you about his own legal need, your “follow through” with that prospective client is the single most crucial step in your marketing strategy.

FOR THE REST OF THIS BLOG POST, CLICK HERE: “The Single Most Important Rule of Law Marketing."

 

"WHO'S MIND THE STORE? YOU'LL NEVER BELIEVE THE ANSWER!"  TERRA EXTRANEUS, MAR. 25, 2009.

How did Bernie Madoff, the hands-down all-time winner of the title “world’s greatest thief,” get away for so many years with bilking so many investors out of so many billions of dollars?

Madoff awaits sentencing after pleading guilty to 11 felony counts in a Ponzi scheme by which he swindled investors out of $65 billion.Inmate 61727-054 has settled into his new home: a 7½ x 8-foot cinder block cellat the Metropolitan Correction Center in New York City.

How could Madoff get away with such a massive fraud for so long? Don’t we have regulatory mechanisms in place to protect investors against crooked brokers and investment advisors?  Yes we do — sort of.  If the Bernie Madoff super-con has provoked your ire, how do you react when you learn that one of the people entrusted with preventing such skullduggery was – wait for it– Bernie Madoff.  Keep reading.

FOR THE REST OF THIS BLOG POST, CLICK HERE: "Who's Minding The Store?  You'll Never Believe The Answer!"

 

“WHAT DO YOU THINK: BIG SPLASH OR LOTS OF RIPPLES?"  TERRA EXTRANEUS, OCT. 18, 2007.

I had this thought this morning: “Effective marketing is not so much about the big splash as it is about countless continual small ripples.” Knowing that there are no new thoughts, I Googled “marketing + big splash + ripples” to see what others have said.

• First, I came across Jeffrey J. Fox’s book, How to Become a Marketing Superstar (2003). Fox is an award-winning marketing consultant and best-selling business writer, who also wrote, How to Be a Rainmaker (2000). In Marketing Superstar, Fox has a chapter titled: “Always make a big splash, instead of a lot of ripples.” Guess we know where he stands.

• Second, I came across an online article, “How We Must Learn To Face the Consumer Again,” by Jarvis Coffin. Coffin is CEO of the web consulting firm Burst! Media, and previously was an ad director for the LA Times and USA Today. Coffin contrasts the approaches of Google and Yahoo in capturing the Internet advertising market. He writes:

"Therein lies the online problem for an advertising and media culture reared on big fish and small ponds: it’s not about splash, it’s about ripple effect."

FOR THE REST OF THIS BLOG POST, CLICK HERE: “What Do You Think: Big Splash or Lots of Ripples?"


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Services & Samples: Introduction

How to Use a Blog to Promote Your Business

 Blogging Packages

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